How one Association uses Hybrid Events to Increase Programs, Membership, and Sponsors

Eye Movement Desensitization and Reprocessing (EMDR) is an integrative psychotherapy approach for the treatment of trauma. The therapy is designated as effective by the most recognized national and international health agencies throughout the world. EMDR International Association (EMDRIA) was formed in 1995 to provide professional support for clinicians trained in EMDR therapy. Their mission is to set training standards, provide education along with a discussion forum dedicated to EMDR therapy, and encourage further research.

In 1996, EMDRIA hosted their first conference in Denver, and soon afterwards launched their website, Eventually, EMDRIA began offering several professional development programs such as the EMDRIA Credit Program (continuing education), and the Certification Program, which awarded EMDR designations of Certified Therapist and Approved Consultant.

In 2002, EMDRIA invited the American Society of Association Executives (ASAE) to evaluate them and recommend measures to safeguard and strengthen the association, and EMDRIA used these recommendations to develop new programs to better serve members’ needs.

As attendance at the annual EMDRIA conferences grew, so did its membership. Fast forward 20 years since their first conference, and EMDRIA realized they were facing new challenges. Part of their strategic plan focused on increasing membership diversity from private practice to include those working with nonprofits and counseling agencies. The problem was that some of these newer groups didn’t always have funding available to attend the conference. In addition, existing members who were having scheduling conflicts wanted EMDRIA to provide an online learning option.


Read the EMDRIA Case Study Here

Considering their challenges, EMDRIA’s leadership decided eLearning would be the most affordable option, which led them to look at a hybrid conference.  A hybrid event would maintain the in-person conference that many members still requested, and blend it with an online conference to reach those members who could not attend the live event. To keep risk at a minimum, EMDRIA leaders decided to use a Revenue Share Partnership and the iCohere Unified Learning System.

Here’s a look at the key benefits of switching to a hybrid conference:

Want to learn how EMDRIA delivers their successful hybrid conferences? Take a look behind the scenes at this on-demand webinar. Register now.


After registration:
Logon to the ‘iCohere Academy’.
Select ‘Courses & Webinars’.
Select ‘Secrets to Hybrid Conference Success with EMDRIA’.
Select “Click to View Archived Recording”.
*You may have to download ‘WebEx’ to view this. Don’t worry, it is fast and free.

The (free) webinar will cover the following questions:


What is the strategic purpose behind these online conferences?
How are the conferences funded?

Production Logistics & Support:

What are the main steps involved in planning?
How are production roles determined?
How much staff time is required?
What unexpected challenges have you faced?

Marketing and Communications:

Do participants understand how to participate in an online conference?
How far in advance are marketing efforts started?
How is the marketing process for a online conference different from face-to-face meetings?

This entry was posted in Concepts of Unified Learning, Conferences, eLearning Best Practices. Bookmark the permalink.

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