Tools, Methods and Design Strategies for Engaging an Online Audience

Designing for Learner EngagementIf learners are going to find eLearning content interesting enough to learn from it, that content must be engaging.

But what is the secret?

How do we know if our content is stimulating enough for others to find it engaging?

Tracy King, chief learning strategist and founder of InspirEd, says all brains learn the same way and follow a similar process from attention to application. How people focus on new information and process it will decide how engaging an eLearning course’s information will be to a learning audience.

What determines how people focus on and process information depends on who they are, and who they are learning from. Other factors include the learning environment, visuals used, and language that can either stimulate or exclude an audience.  Continue reading

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How ACA Integrates iMIS with Member Online Learning

by Lance Simon, CVEP, EVP iCohere Unified Learning System

The American Correctional Association (ACA) is celebrating more than 147 years of global excellence. With such a long history of supporting its association members and the field, it’s not surprising to know the association leadership is always reviewing its member services and looking for ways to improve or expand.

In 2017, ACA revamped its eLearning program to offer world-class training with a new state-of-the-art training platform, media-rich learning experience, and all new courses. ACA uses iMIS as its member database system and wanted to integrate online learning with iMIS without adding extra steps for members. The project shined a spotlight on the importance of the customer experience and data management for eLearning programs. Continue reading

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Four Free On-Demand Trainings to Improve eLearning Design and Marketing

Designing an effective eLearning program is the most important aspect of the eLearning process. Achieving this requires a solid understanding of the audience, and incorporating several methods specifically tailored to that audience, thus allowing them to reach their learning objectives. A few of many methods include case studies, stories, or practice exercises, which are strategically architected using clear goals and objectives to promote self-paced and results-oriented learning.

Now flash forward… You’ve designed an eLearning program that truly resonates with your learners. It’s time to get the word out. Even the best designed eLearning programs need effective marketing to support them.

Ready to grow your programs?

Here’s a look at four free on-demand trainings to help improve eLearning design and marketing. Continue reading

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Seven Ways To Repurpose Content From Your Online Conference

One of the most valuable outcomes of an online conference is that “It ain’t over when it’s over.”

Content created for your conference can be repurposed for a variety of uses to support revenue growth, as well as your association’s efforts to recruit and retain members. Here’s a look at seven ways you can repurpose that high-quality content from your online conference.

‘Best of the Best’ Post-Conference Content Sale

eLearning IndustryWhen the conference is over and the attendees have completed the evaluations or event surveys, look for what attendees say were their most valuable takeaways. What presentations did they find were the most valuable? What content created the biggest buzz? Compile these presentations and content into a ‘Best Of’ package for sale in your online store.

Pricing recommendation: Don’t underprice your ‘Best of the Best’ packages, or your members who did attend the conference might feel like the after-sale is a better deal. Continue reading

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